The Pink Tax campaign lands massive links
This campaign has been put together and launched by one of our freshest team members, who started only 3 weeks ago with ZERO experience. This story already landed blockbuster coverage in some of the most reputable publications in the world – The Telegraph (web and print), Daily record, Chronicle Live, and Mirror. This is how…
This campaign has been put together and launched by one of our freshest team members, who started only 3 weeks ago with ZERO experience.
This story already landed blockbuster coverage in some of the most reputable publications in the world - The Telegraph (web and print), Daily record, Chronicle Live, and Mirror.
This is how we've done it:
✅ We've done a massive research on school uniform prices for boys and girls, on the most popular webshops in the UK selling school uniforms.
✅ Then we compared the data, and have found out that girls' uniforms are consistently more expensive than those of boys'
✅ We called the campaign "The Pink Tax" campaign, and took it to the press
✅ It already got covered by the most reputable online publications in the UK, and it's just the beginning
This example shows that a great PR link building team is not comprised only of super-experienced PR experts.
