100% boost in organic traffic

This website belongs to one of the UK’s largest franchises. They reached out to us asking for help with revamping one of their sister websites, as well building backlinks and increasing their leads via their organic channels. We deleted all the unique content from this website, replaced it with spun, templated content instead – and…

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This website belongs to one of the UK's largest franchises. They reached out to us asking for help with revamping one of their sister websites, as well building backlinks and increasing their leads via their organic channels.

We deleted all the unique content from this website, replaced it with spun, templated content instead - and the rankings went up.

Templated, spun content works!

This website is a multi-location service website targeting hundreds of locations.

Here is how I've done it:

✅ Rebuilt the WordPress theme from the ground up to allow us the custom implementation

✅ Each paragraph on the "/service-name/location-name/" page will have 10 unique variation.

For example, the H1 tag will have 10 variants.

Each paragraph on the page will have 10 variations in the backend. Very important thing - each variation must be about the same thing.

For example, if it's a CTA paragraph, all 10 variations will have to be CTA oriented.

✅ Used a CSV file data with all locations in the UK, to generate location pages on the website dynamically

✅ We've used Google Maps API to generate a unique image on each location page overlaying it with another image via PHP.

✅ With the click of a button, we've launched over 100 location pages, that spun the 10 variations of each paragraph and section, creating a really unlimited number of pages with unique content.

✅ Google picked this up and now we are on page ONE for 100s of keywords such as "Service + Location"

Note: real-life showcase and demo available for this case study, please get in touch if you want us to show you the actual website.